Is personal loot killing raiding guilds?

It’s been a rough couple of months both in and outside of the game.  I was sick with one thing or another for about a 2 month stretch and have finally kicked the illness!  The only thing is, now that I’m finally well again I’m tempted to invest in surgical masks to keep it that way.  My daughter brings home all forms of sickness from daycare and it just goes with the territory in this phase of life.  

Before the holidays I told you all how my guild entered into a guild merger which seems to have failed spectacularly but not in the way that you would think.  We were as egalitarian as we could be in these sorts of mergers and acquisitions.  Myself and the GM of the guild that were combining forces with entered into a co-gm type relationship which before now I would have balked at for being an smoke screen for disguising who was really in charge.  Turns out that it was me by default, since the other GM seems to have vanished into thin air.  On our third week as a new guild we had abysmal attendance and all of the former officers and big guild contributors had quit and were citing the game as the problem.  We had 30 people the first week ready to play together, and then 21 the second week and now 8 the third.  

I’m finally feeling great again, health wise, but find myself with the scraps of a guild, all my friends have decided that World of Warcraft is now boring and not worth their time (including my husband).   I still want to play, so what’s a girl to do?  For the last several weeks I’ve been joining pug raids, pug being the gamer term for Pick Up Groups, and have been enjoying these random encounters and variety of players I meet.  

I’ve been spending time on alts and should be spending time making money in the game but it’s so different from what I typically what do to make money that I haven’t spent the time to learn new methods of gold generation.  

Remember racing to a chest and hoping that you would be quick enough to grab it’s contents before the person next to you?  Oh the good ol’ days

I’ve also been day dreaming about World of Warcraft Classic and remembering a simpler time where people needed to actually show up if they wanted to get some loot.  Personal loot may very well be the death of a large number of raiding guilds since much of the incentive to stick with the same group was loot driven.  Why would anyone stick with a group if you could just walk into any guild and instantly get gear without having to go through a month long trial period or wait your turn for the most sought after items when your guild is using DKP or loot council?  What personal loot does is cater to the casual player and kills social communities that are bound together by their desire to better their characters through raiding.  It’s not all bad I guess, since I’m able to pug raid on my alts and not worry about having items I can use ninja’d away from me, which was the big argument for switching to this system.  As upsetting as dealing with this unfairness was, it pushed me to create strong ties in a community where I can play with the same people each week and make friends that kept me playing the game.  Assuming that personal loot remains a thing going forward, is WoW going to be a strong enough game to keep those casual players playing without the strong social ties that we typically create in raiding guilds? 

IS THAT A GIRL GUILD LEADER?!?

I’ve been attacking this attendance problem that we’ve been having from multiple angles. The past several weeks we have been consistently short by about 3 or 4 people to do the super hard part of the game.  I even spent a couple hours compiling a list of other guilds that we could possibly merge with based on their schedule and their progress in game. And so tonight I started going down the list reaching out to see if anyone would talk to me about possibly teaming up. I talked to a couple different guilds, some didn’t seem to be a good fit due to a difference in schedules and some had different goals in the game.  Most felt that they couldn’t accommodate so many people and wanted to continue on their current path.

One guild that I talked to stuck out in my mind in a big way.  It was a great example of harassment that we women players encounter from time to time.  First impressions do matter and this one sucked.  I started the conversation in chat and they asked me to hop on their voice chat server.  I joined their channel which had 5 other guys and said “hello” with my distinctly female voice.  I was responded to by a some sort of joke about male genitalia, for which I will not repeat followed by snickers and my silence. My first thought was ‘they’re guy gamers, whatever. I’m familiar with this type of talk.‘ What I should have done was said “oh sorry I got to go” or made up some other excuse and left.  Instead, I talked logistics with this group, the guild leader who just tried to mess with me.  In the moment I felt like I was in control of the situation but after setting up a time to play together this week and left the chat I had some serious regret for even continuing the conversation.

It took me all of 10 minutes to come to my senses. The more that I thought about it the more sketched out I became. The first words out of this guild leader’s mouth after he heard me speak was something sexist and gross.  That stuff doesn’t usually bother me but I’m probably be putting myself in a bad position if I were to continue playing with the dirtbag.  I quickly messaged the scummy guild leader and canceled the plans for our guild to play together.  I knew in my heart that this wasn’t going to be a group that I would be happy playing with.  I felt stupid for putting myself in a position like that with guys who took pleasure in pushing my buttons.  I’ve dealt with people that don’t show me any sort of respect before and it’s not something I would want to willingly be a part of.

It’s taking time, but I’m adjusting my thinking about what types of behaviors are acceptable to me when I’m playing video games. I have, on occasion, used poor judgement and gotten myself into some uncomfortable situations.  And this all is part of life and part of growing up and learning.  I’m still educating myself and adjusting to a higher standard that I want for myself and those that I play with.  Life’s too short to play games with people that treat you poorly.

Method gets world first G’huun in Uldir

Method has not been shy about showing their progress to the world as they work on the final boss of Uldir.  This is an unusual move for a high profile guild since most opt for secrecy when working on their own world rankings. Many of Method’s raid team have been dominating the top stream spots for World of Warcraft for the past week.  At current tally Method streamers are responsible for 78% of the all of the World of Warcraft viewership today on twitch.tv.   After following their progress It is apparent that the production value of their content is incredibly high and is reminiscent of the Olympics coverage on NBC.

They are being supported by Discord, Wowhead, Redbull and many other mainstream companies throughout their up to 16 hour days spent throwing themselves at the bosses of Uldir.  We’ve seen an outpouring of support for the raid team through twitch subscriptions, and over $3000 in contributions and not to mention the branded merchandise that they are selling on Method.gg

I only point this all out because I think it makes a lot of business sense the way that they did things and managed to win the day! They gave us a reason to be excited about WoW by including the masses when most guilds would have shut us out. The only sad part is that now that the top spot is taken we won’t be seeing as much excitement around the race. I’m already looking forward to next tier 😂😂😂😂

Great job to everyone involved with the race, the raiders of Method, the hosts, production crew and everyone that made this amazing show possible.

WoW BFA Recruitment

Now is the time to put on your recruiting boots!  The very beginning of any game or game expansion is a great time to recruit players for your guild.  There are lots of people that are coming to a game for the first time or returning after an extended absence.  This all means that they need a social group!

A couple weeks ago I talked about how we were in the beginning stages of recruiting for our guild.  Now that the expansion has launched we are starting to get a flood of potential recruits.  Last time I made a big push to recruit, I did so mostly by seeking out those players that posted to the general forums saying that they were looking for a guild.  I would send each of them a private message that was personalized to respond to what they were looking for.  While this proved very effective in a new game, this method was getting very little responses in WoW.  For one, we were a brand spankin new guild as far as anyone was concerned.  We didn’t have any wowprogress history or any impressive boss kill logs, so the serious players didn’t even consider us since they were getting lots of messages from already established guilds.

I was frustrated that all my hours of finding the perfect recruits were proving unfruitful.  So I made a change and rethought of how we could improve our headcount and be able to step foot into the new raids for BFA and hopefully reduce my load of administrative duties outside of game.  I mean, I wanted to play the game too!  I decided for my own sanity that I needed to cast a wider net and started to spend less time talking to applicants during the first week of the expansion and steering them to the community.

Communities are a new feature which allows you to join a new social group without leaving your current guild or having to pay for a server transfer.  I could see wow eventually making this THE new social experience in the future.  For those long time wow vets, a community is basically a custom chat channel with a member list interface.  I like this idea so much that instead of building up the “guild” we were using the community as our new “guild”  It was so easy to use.  Instead of a potential player having to wait to get an invite from someone, they can just enter a join code and instantly be connected with everyone else that’s online.

Getting people to talk to you is half the battle, and having them join a social group just gives us opportunity to introduce people to our group’s culture.  It takes a lot of work to join a new guild in any of these games, so if I can get them to play with us even just a little bit they may like that experience and want to hang around because of it.  Right now we are getting to know our potential raiders and just having fun.

Handling Criticism as a Guild Leader

Today one of my long time guildmates sent me a whisper.  He didn’t agree with how I was recruiting for our raid groups.  He felt that the players that were in our community were not well vetted, which is true, they are not since I have the link to join posted on public forums.  I’m not looking to create an exclusive club with a whole list of criteria from the get go.  I would find myself saying no to people all day and not growing our ranks.  What if I told a player “no” based on their lack of raiding experience and they ended up being amazing?  A good resume does not mean that the player is going to be great.  People lie all the time and tell us what we want to hear.

This type of criticism is not uncommon for a guild leader.  There is always people that want to tell you how to do things.  I have one time that stood out as a clear, what not to do to keep your guild alive and healthy:

It was the first couple weeks into Wildstar.  We had started strong and were currently sitting at the #5 rank for the entire world for boss kills.  One big problem was that the #1 guild was on our same server and provided extra pressure to catch up to them and surpass them.  This was because we wanted to be the best, and so did the majority of our guild members.

There was a lot of complaining about how we needed to change and improve or people would leave.  The loudest critics came to me and said, we need to do XYZ in order to succeed.  They offered to help, so I promoted them to officers so that they would have the authority to make the changes that they wanted.  Or maybe I promoted them to shut them up, or so they wouldn’t leave.  The later two were the wrong reasons.

So the loud critics didn’t make any changes and continued to complain and now when they were complaining, they were doing so with the Officer title.  OF course maybe part of this was because they realized how much work is involved with leading a successful guild.  The continued complaining created massive problems with moral for a large chunk of our members.

It all reached a boiling point when one of our long time officers sent me a message that they were done with all the stress of trying to be a leader in the guild and that they were going to join the #1 guild in the game.  When they left, so did 30% of our members.  We were a broken group that lacked the ability to complete the content that we were clearing just the day before.  All of the venomous talk of how bad everything really got in my head and stressed me out.  I didn’t even want to play the game anymore.  This experience had sucked all of the fun right out of it for me.

Cancerous members like these may have good intentions, but when they start stirring up crap with rumors and complaining all the time, it’s time for them to go.  You may end up losing a player or two in this process but most likely your guild will remain intact.  Don’t promote your biggest critics to officers in your guild.  If they already don’t agree with you, its more likely that they’ll work against you than with you in the future.

After the experience of trying to allow people to do more and help out and having it backfire so badly, I am leaning towards trusting my gut.  I’m not going to create a perfect place for everyone, its just not possible.  Since I’m doing the bulk of the work getting this thing off the ground my instincts tell me to just keep doing what I’m doing and know that I won’t be pleasing everyone and they’ll move on to green pastures.  The goal is to create a place where I’m still having fun and not burning out form all the stress of trying to please people.

Logging in to Game Server

Oh Azeroth, how I miss thee.  Today was the day!  Months of anticipation all lead to the start of a new war…the Battle for Azeroth.  The night before I sharppened my sword, polished my plate male and packed up my Goblin Glider Kits.  I was ready.

There a lot of reasons to be on a high population server.  There are always people to play with and you get a really big pool of players who want to do the raid content, which is what we tend to focus on.  When your server is know for being the home of 5 guilds that are in the top 100 in the world, that’s a big draw for people.  I know when I’m looking for a server I want to have lots of options for guild prospects.

Of course there are drawbacks to being on a high pop server.  If there is going to be issues with log in queue or server stability, odds are it will hit the high population servers first.  This is exactly what I faced last night as I watched the hours tick by looking at this screen.  Oh how I hate this screen…

Logging into game
Watching the clock tick by while my games decides if it wants to log in.

I sat there, just waiting for my time to charge into battle and catch up with my friends who were lucky enough to be on a stable server and enjoying their BFA launch experience.

realm list
This screen is such a tease. You think you’re almost in…only to be completely disconnected 5 minutes later.

Sometimes I would get a little bit further and I would just be disappointed.   It was nearly 9pm before I could log in.  Some of my friends couldn’t log in for the first 6 hours of the new expansion.  I got a whopping 2 hours to play before it was time for bed.  Tomorrow is a new day!  I’ll be hitting the leveling hard.

 

Getting Pumped for Battle for Azeroth (BFA)

I am so incredibly excited, I don’t know what to do with myself.  I love new expansions and new games for the opportunity of a clean slate.  It’s the best time to learn a new game when everyone else is learning it as well.  Its a much better experience than joining a 5 player dungeon group just be scolded or worst, kicked, just because you didn’t understand the mechanics of a fight.  Its a time when everything is fresh and shiny and new.  Even my mage that I have had since the end of classic World of Warcraft is exciting to play again.  She feels familiar yet different, more powerful as she has enhanced her ability over the past twelve years.

I’m excited not for all of the changes and new content of the game but because this is the first time in 4 years that I’m getting my guild into a new MMO.  We are hitting the ground running and I am leading the way.

We are a smaller group of about 10 people and we will be able to do the normal and heroic versions of the large group content with this many.  It is my hope that we can grow enough to do the harder content but it will be difficult with the light schedule that we are playing on.  I know the type of player I am.  I know the type of players my guild tends to attract.  We will want to do more once we have completed the easy stuff.  We will want to do the hardest content in the game.

I’m excited to be leading a guild again.  Never have I felt more driven to succeed as when I am holding the reigns.  BFA – we are ready for you!

 

Prepping for BFA (or any new game launch)

I’ve been through a lot of game and expansion launches in the past 15 years and have been refining my plan to maximize my time playing the new game.

The last big game launch that I was a part of was a few years ago.  The time that the servers went up would be 3am.  Both my husband and I were going to be playing so we made a plan.  This was pre-kids so our intensity level was quite a bit higher as we were planning on playing about 20+ hours the first day.  Our plan was to go to bed a few hours early and wake up about 45 minutes prior to the game going live, get a big breakfast with coffee and hop on voice chat with our guild.  There were about 30 people on our voice chat that early morning and excitement buzzed.  Of course this extended gaming session had ended with my PC having problems and me having to swap to playing on a laptop with poor reaction times.  My brain also had some poor reaction times near the end of my 23 hours played and I wound up dying so much right as I was nearing the finish line (level cap).  I may have cried this day, sources say that I did but I don’t remember it like that.  This was definitely the most intensely I have ever played a game launch.

I’m coming to the launch of BFA (Battle for Azeroth) just as excited as I was all those years ago.  However, this time I’m older and (hopefully) wiser.  I also have a child to consider when making my gaming launch plans and we want to make sure we do this game release in a healthy way.  The game will launch at 5pm CST which is 6pm our time.  We plan to take about 20 minutes each taking turns between 6pm and 8pm.  We will go through our normal evening routine of dinner, playing with my daughter and then get her to bed around 8pm.  Once she is in bed we will start leveling together and play until about midnight our time, so about 4 hours total.  This will be our gaming schedule for the rest of the work week.  On the weekend we will trade off playing games and playing with my toddler and will have periodic breaks where we will leave the house for an hour or so to get some sunshine.  I know this seems like a huge difference from what we did before, and it is!  But this plan is in line with this phase of life that we are in.

Things to do before a new game launch:

  • Meals: Prep food for the week.  This means having easy go to meals that do not require a lot of time to get on the table.  Using paper plates this week so washing dishes can be avoided at all costs.
  • Housekeeping: having the house clean helps keep the guilt away when I playing for an extended period of time.
  • Sleep: gotta get some!  I know its hard to sleep the night before something so exciting but try to get to bed early.  If I are waking up in the middle of the night for a 3am launch try to get at least 6 hours of sleep and wake up with enough time to brew the coffee, take a shower and get dressed.  Since this launch will be in the evening and I’ll be working that day I’ll get as well rested as I can.
  • Communicate your intentions:  This is assuming that you typically have contact with the outside world.  If you plan to hole up in your room for a week and not leave except for bathroom and food, you may want to let those in your life know.  Of course use your best judgement.  I started telling my family how I play during these launches because it was the easier way to go about things since they are not the judgmental type.  If they know what I’m up to they won’t worry about me if I suddenly stop communicating and don’t want to go outside.  I NEED MY GAMES MOM!

I’ve made a list of things to do in game to prep for the WoW launch of BFA.  Some of these things will translate to other expansion launches and some won’t.

Things to do in game:

  • Quest log: empty old quests that I do not want to complete.  This expansion I have complete a bunch of quests and once I’m able to start leveling, I go turn them all in for a small boost in the first level.

quests

  • Bag/Bank:  I cleared out any old pieces of gear that I no longer need and have a mostly empty bag so that I will need to make less stops to sell junk or bank items.
  • Consumables: Stock up on food, flasks, potions, banners, goblin glider kits and anything else that will help me move and kill things faster.
  • Update UI:  Now is a great time to tinker with any elements of my UI that I would like to improve.
    • Recommended Addons
      • Handy Notes + Handy Notes: Legion Treasures – If you haven’t picked up many of your treasures in Legion it is well worth your while to collect them for level 110 to 111.
      • Azeroth Auto Pilot or Zygors guide both will assist you with what to do next and will take alot of the decision making out of how to go about leveling.
      • LookingForGroup – this streamlines the looking for group interface and makes it a little bit quicker to party for group quests.

Things to remember while binging on your favorite video game.

  • Water > Caffeine:  You may plan on staying up later than normal, in that case make sure you use caffeine sparingly and to drink lots of water along with your coffee or energy drink
  • Snacks:  You will want healthy snacks that don’t get your hands messy.  My go-to is going to be cut up fruit in containers that I can eat with a fork and trail mix that I will eat with a spoon.  I know this sounds weird but trust me, you do not want salt and stickiness all over your keyboard and mouse.
  • Breaks:  Every couple of hours I plan to get up from my desk and get my heart rate up.  I’ll be running down and running up my stairs when I need something from the kitchen just to get a burst of exercise.
  • GLHF (Good Luck Have Fun):  Keep in mind that we are playing games for our personal enjoyment.  Listen to your gut and make sure to stop if needed.

Drinking Coffee waiting for BFA
Enjoying some coffee while I wait for BFA.  Who knew that there were french presses in Dalaran?

This launch is going to be a great one!  I can’t wait to see all of the new areas and start doing the new dungeons.   I’ll be doing this with my guild, some of them will out pace me in levels and I’ll hopefully beat some to 120 as well.  What are some things that you do to prepare for a new game launch?

 

 

Burning of the World Tree

My tip this morning when I logged on my Demon Hunter said to “Smile early and often.”  I took this advice to heart…until the flames rose.

I wanted to see the events that lead up to the destruction of two of my most loved major cities.

Silva received a summons from Anduin Wryon, the King of Stormwind.  The Horde is marching on Silithis in order to seize Azerite.  As she was about to leave, Mathias Shaw the leader of SI:7 runs in to inform us that we have been tricked and that the Horde was marching to Astrannar.

When Silva entered Astranaar she finds Captain Delaryn Summermoon standing over the corpse of Captain Alennah Starsong.  The smell of smoke and blood fills the air as she walks through the aftermath of the Horde’s deceit. Silva has the solemn duty of honoring the fallen soldiers and ensuring that their spirits find peace.  The Assassins still lurk in the city, she smiles as the bloodlust floods her body and she sinks her warglaive into the chest of the undead deviate.

The wisps quickly leave Astrannar as if on a mission.  Where is Malfurion?  Silva follows the trail left by the wisps and finds an empowered Malfurion facing off against Lady Sylvanas who is ready to charge.  A wall of wisp energy blocks her way and burns those horde who dare to walk forward.  “We must protect the Wild!”  Malfurion declares. 

Captain Delaryn Summermoon approaches Malfurion and Silva with a new report.  The Banshee Queen has established her forces at Soram’gar Outpost.  Malfurion fears that she is after the World Tree.  He plans to stay back as a distraction and has asked Silva to help.  Silva sends the druids to defend the Grove of the Ancients, she also takes care of the Furbog threat that they were seeing to.

The Goblins have sent in a Monstrous Shredder to cause chaos in the Grove of the Ancients.  Silva decimates the monstrocity and ensurse the safety of the grove.

Captain Delaryn Summermoon needs help to sabotage the Horde Demolishes.  They sneak through the Horde camp with great stealth and plant bombs under each of the siege weapons.  They make their way through the camp, incapacitating those that get in the way, rescue those that cry for help.

Azerite?  Here in the Dark Shore?  Perhaps Malfurion was wrong about Sylvanas’s intentions.  She was here for valuble resources that we were unaware of.  The Azerite lay shattered all around, Silva begins to collect it.  Better in our hands than in the Horde’s.  She hear the satisfying crunch of goblin bones under the force of her blades.  

Malfurion’s voice calls out to fall back further north.  The Goblins and Orc are overwelming our forces!  Anger boils as Silva suffers a blow to her shoulder. She charges forward with a fury but is quickly snatch up by an elder sentient tree.  “Let us crush our foe together, little one.” The tree leaps in the air landing on a shocked orc, crushing his ribs in the process.  

The Horde far outnumber us and we must fall back again.  Malfurion calls for us to regroup in Darnassus.  Silva laid eyes on the majestic city for the first time.  She took in the ancient intricacies of the construction.  These were a people that took great pride in creating a strong but beautiful home.  But, these are desperate times and we must gather what is left of our forces.  Silva seeks out Malfurion for orders and hears a cry “FOR THE HORDE”  Malfurion is stunned by this turn, as the Horde has done the unexpected once more.  They have scaled the mountains and were coming down from the north.

Malfurion and Sylvanas face off.  Surafang leaps behind Malfurion and strikes him down.  Sylvanas is pleased by this and instructs Surafang to kill Malfurion as she heads to Darnassus.  Silva is frozen for fear that the orc will finish the job is she approaches.

A breeze catches Silva’s hair and tangles it in a wisp of smoke.  She looks to the horizon to see the molten glow of fire.  It’s now clear that azerite wasn’t the only thing that Sylvanas was after.  What did the destruction of the world tree do?  Would this weaken the druid’s connection with the Emerald Dream?  Would it sever it?  Only time would tell. 

WoW’s broken recruitment tools and how to fix it

World of Warcraft has an in game guild search/recruitment tool.  To use this tool you need to not be part of a guild.  Open the guild interface (default hotkey is “I”)  and you will be prompted to search for a guild.  Click the “Find a Guild” button and that will open up a basic search function.

Find Guild

What we are offered is a simplistic compartmentalizing of our potential new social groups.  We check the type of play that we are interested in, our availability and role.  Then we click the Browse Guilds button and are faced with a list of hundreds of guilds to sort through.  Honestly, who has time for that?

Browse Guilds

While this may be an adequate system for those not looking to get invested in their guild (or this game for that matter), this is not a great way to narrow down your pool of potential guilds.  I really hope Blizzard makes this a focus in the future since I know if I have a hard time finding a guild that fits how I like to play, I typically leave a game after a month or so.

Fix #1: Allow characters currently in a guild to use the recruitment tool.  If I’m browsing for a new guild, I’m not usually going to leave my current one before I have a new one lined up.  Compare this to job hunting.  Does everyone only look for a new job when they don’t currently have one?  Of course not.  That would be an absurd criteria to fulfill in order to interview for a new company (sorry we only are considering unemployed applicants), so why is being unguided a requirement to use the guild finder interface in our game?

Fix #2: Add more robust search criteria.  The search criteria is entirely too broad and on my server if I select one interest it narrows down my search to at least several hundred guilds to scroll through.  I would probably guess that most people that use this tool wind up not finding a great fit due to the large volume of guilds they have to spend time sorting through and end up finding a guild through other methods, be it the forums or the dozens of other sites that try to create a solution for this problem in the game.

  • Schedules:  Allow for guilds to put in their exact schedule via a drop down for each day of the week.  And also allow players to do the same with their availability.  For ease of use, include timezone so that players don’t need to try to figure out what time a guild plays in their own local time zone.
  • Search Key Words:  If you want a guild that is currently raiding or new player friendly that should be an option to search in this interface.  We shouldn’t be limited by 5 check boxes, the results end up being overwhelming to search through.
  • Location:  Allow a checkbox to include different realms, a specific realm or any realms and also the option to include different factions.  A lot of players are willing to pay blizzard to transfer a character.  Why not make it easy for them to do so!?

Fix #3: Allow players to be contacted by guilds. I see so many posts on the guild recruitment forums from players that say “this is what I’m looking for, post your guild info in the thread”. Wouldn’t it be a great option if a player can flag themselves in game as “looking for guild”?  In my experience a player doesn’t like doing a ton of work to play a game.  Make it easier for them!

Fix #4: Request to Talk…in addition to request to join  So many of us out there want to speak to someone who would be a future member.  I remember before joining my raiding guild in Cataclysm times, I spent over 2 hours chatting with the GM before I was extended an invite.  And while that was a bit excessive, I want to be able to say to recruits – “Hey! This is our plan for the guild, this is what we expect of you, and do you have any questions for me?”

  • Discussion Interface:  Attach a chat interface specific to each potential recruit tied to their request for more information.  Allow all of the officer rank members in guild to view these questions and respond to create a sort of chat log that can be checked on and responded too – even if the player is offline.

As a guild leader, I spend more time than I would like trying to find and communicate with potential recruits for my guild.  I would rather be spending my time actually playing the game instead of working extra hard due to having poor tools that are supposed to help me.  I spent 5 hours last weekend posting to player’s recruitment forum posts, adding their battle tags only to have none of them add me back and it felt like a whole lot of wasted time with no progress made towards finding people for my guild.

There are a lot of players out there that play MMOs and crave that social aspect of existing in a virtual world.  I know that this is very much a quality of life improvement but it is my belief that as WoWs player get older and as we have jobs, kids and other real life obligations in our life, we will gravitate towards games with systems that make the overwhelming task of finding people to play with less time consuming.  I know that I personally want to play games with cool people, help me find them!