Recruitment is one of the biggest part of running a guild, especially if your goals involve scheduled play where you need a dozen or more players to even participate. We are currently in the ramp up stage of recruiting which is a place that I’ve been in a few times when jumping into a new game. I marinated on bring the guild into WoW for a few weeks to see if the itch to jump back into it all would pass, it didn’t. First I reached out to all the people that I played with previously including a friend who normally filled the officer role. This brought back some familiar faces and ramped up the excitement for the new game we were playing. Next I start to look for the best way to find our ideal candidate and I’m overwhelmed by the amount of different platforms that seem to be everywhere for WoW. I update our guild’s profile on a variety of platforms and sites and while having this information out there and up to date will be useful in the future, it was not bringing us very many players.
There are a few recruitment methods that I’m considering:
- Spamming – quick way to get bodies into your guild and great for groups with a focus on general activity. Most likely you will not get the exact type of player you want by announcing “message me for a guild invite!” By opening the flood gates, you could be setting yourself up for headaches in the future.
- Targeted recruitment – What I mean by targeted recruitment is finding the specific qualities that I want in a player and pursuing them. I both sell our brand and share our goals. If we both want the same thing then I speak to each candidate in person and offer them a trial position in the guild.
- Partnering with another guild – This will most likely get you the most members for the least amount of time investment. A lot of the time partnering with another guild requires compromise and changing your vision for the guild, allowing new leadership to take charge or become officers.
- Community interactions – one way to grown in a semi-organic way is through making your presence know through community interactions. This is a slow process but I have found some great friends this way. Being active on a forum talking about things that I’m interested in has found me some allies. This is more of an indirect way to find new friends and guildies.
- WoW Communities – this is a new social platform in wow that allows you to join a group without leaving your current guild. I’m currently experimenting with a “I want to raid eventually” type of community. I don’t expect it to take off until the beginning of the new expansion when a lot of players return. I’m hoping to drum up a sort of larger guild type community with more relaxed standards for membership than what will be required in our raid groups.
The raider is a fickle creature, easily spooked by unrest and sometimes difficult to reassure. I’ve seen it before where a guild with the best of intention winds up not being a great fit for a small group of its members, who eventually leave. I don’t want that to happen, so I make it clear what the goals of the guild are and reinforce that message periodically. Ideally I like to recruit enough people around to run a small bench to ensure that we are not short on our raid nights.
For those out there who have participated in the guild recruitment process, both recruiting and being recruited. How did you find a guild? Did they reach out to you, or did you find them? What did you like/dislike about the experience of being courted. I need to know! Help me be better at this 😀